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CASE STUDIES

The following three case studies provide examples of how MarketMaker can be used as a producer and a retailer. To really understand how this site can benefit everyone in the food chain, follow the steps in the case studies as you read them.

 


Finding a New Market for Cattle

Larry O’Malley is a cattle producer who would like to sell a branded beef product to high-end consumers. Larry thinks the best potential customers would be households where income is in excess of $100,000.

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Increasing Manufacturing Output

Ingrid Parker has been making wine jelly in her home for years but has decided that selling the product to gift shops and gourmet food stores could become a profitable venture. Ingrid would need to sell more jars than she can reasonably produce out of her home. She is interested in locating a company to can the jelly and place her labels on the jars. Ingrid uses MarketMaker to locate manufacturers that will do contract canning of jellies, sometimes called co-packers.

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Chef Wants Organic Produce


David Peronne is a chef in a French restaurant where dining is white tablecloth upscale. Chef Peronne prides himself in only the freshest ingredients. Lately his customer’s have also been requesting organically grown entrees. Chef Peronne uses MarketMaker to locate farmers who can direct market and deliver fresh organic eggs and vegetables to his restaurant.

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