Ingrid Parker has been making wine jelly in her home for years but has decided that selling the product to gift shops and gourmet food stores could become a profitable venture. Ingrid would need to sell more jars than she can reasonably produce out of her home. She is interested in locating a company to can the jelly and place her labels on the jars. Ingrid uses MarketMaker to locate all the Iowa manufacturers that will do contract canning of jellies, sometimes called co-packers.

				Ingrid wants to use MarketMaker to learn: How to locate all the manufacturers that will do contract canning of jellies, sometimes called co-packers

Step by step directions to identify jelly co-packers	MarketMaker Tools

• From the Begin Your Search page , Select Find a Business.

• In the drop box, select Processor.

• In the Line of Business drop box, select Fruit and Vegetables.

• If Ingrid had a particular location she was targeting, she could search by City or County. Since Ingrid does not have a specific location in mind, she will select the State radio button and select the state she is searching in from the drop down menu. Click on Search.

• Once selected, the search results will appear. Ingrid can click on MapIt by a particular business and MarketMaker will map only the individual record. If she wants additional information on a particular fruit or vegetable supplier, she can click on Detail within that individual record. The details include contact information, location, web address, and detailed product information. Ingrid also has an option of clicking on Map All to view the entire results list in map view.

• Ingrid decides to use the Map All button located above the search results. This option allows Ingrid to map all of the results listed. By mapping all of the results, she can see where the businesses are located all at once. There can be an advantage to this. She can determine a location that best suits her without searching through all of the results. Once the businesses are all mapped, Ingrid can Identify any business on the map by clicking directly on the red marker.To do this, Ingrid needs to first select the Identify tool located to the left of the map. She then clicks on the business. Below the map, the name, address, and telephone number appears. In addition to the business information, there will be census data that refers to the census tract that the business resides. Within the same window, Ingrid can find out more about the business by clicking on Detail.

• Ingrid can also zoom in closer to some of the businesses located on the state map. After selecting the Zoom In icon located to the left of the map, she can draw a box around the area she wants to focus in on by holding down the left mouse button and drawing a box around that area. The major roads, U.S. highways and interstates become more visible the closer she zooms in to the business.

• Now it is up to Ingrid to contact the processor and discuss her product and the processor’s capacity.