CASE STUDIES: INCREASING MANUFACTURING OUTPUT Ingrid Parker has been making wine jelly in her home for years but has decided that selling the product to gift shops and gourmet food stores could become a profitable venture. Ingrid would need to sell more jars than she can reasonably produce out of her home. She is interested in locating a company to can the jelly and place her labels on the jars. Ingrid uses MarketMaker to locate manufacturers that will do contract canning of jellies, sometimes called co-packers.
Step by step directions to identify jelly co-packers
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From the Find a Business area of the Search page, click the drop down arrow beside Business Type.
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In the drop box, select Processor.
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In the Line of Business drop box, select Fruit and Vegetables.
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If Ingrid had a particular location she was targeting, she could search by City or County. Since Ingrid does not have a specific location in mind, she will select Statewide as her search area . Click on Search.
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The search results will appear. Ingrid can click on the MapIt icon in the Action column of a particular business and MarketMaker will map out the location of the business. If she wants additional information on a particular business, she can click on the Details icon of that individual record. The details include contact information, location, web address, and detailed product information, if available. Ingrid also has an option of clicking on Map All to view the entire results list in map view.
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Ingrid decides to use the Map All button located above the search results. By mapping all of the results, she can see where the businesses are located all at once. The advantage of this is that she can determine a location that best suits her without searching through all of the results.
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Once the businesses are all mapped, Ingrid will notice yellow dots and red dots. Yellow dots represent businesses included in the first 10 results listed below the map. Red dots are for other businesses in the search results but not currently in the results list. Putting the cursor over the yellow dot causes a small window to appear that tells the business name. Click on it for more information about the business.
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Below the map is the results table. Ingrid can click on the numbers below the results to move through the list. Within the same area, Ingrid can find out more about the specific business by clicking on View Details which provides information about a business including the name, address, telephone number, website address, sales volume, number of employees, business type and industry classification.
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Within the search results, Ingrid can click on Zoom to Location and MarketMaker will map only the individual record.
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Ingrid can also zoom in closer to some of the businesses located on the state map. After selecting the Zoom In icon located to the left of the map, she can draw a box around the area she wants to focus in on by holding down the left mouse button and drawing a box around that area. The major roads, U.S. highways and interstates become more visible the closer she zooms in to the business.
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