CASE STUDIES: CHEF WANTS ORGANIC PRODUCE

David Peronne is a chef in a French restaurant where dining is white tablecloth upscale. Chef Peronne prides himself in only the freshest ingredients. Lately his customer's have also been requesting organically grown entrees. Chef Peronne uses MarketMaker to locate farmers who can direct market and deliver fresh organic eggs and vegetables to his restaurant.

David wants to use MarketMaker to: Locate farmers who can direct market and deliver fresh organic eggs and vegetables.

• From the Find a Business area of the Search page, click the drop down arrow beside Business Type.  David selects Producers/Farmers.  Next he selects Vegetables for the Producer Type.

• Since David is looking for fresh organic vegetables, he will select certified organic in the Product Attribute drop down menu, and fresh from the Product Form drop down menu. He will select Statewide for the search area and then click on Search.
  

• The search results will appear. David can click on the Map It or Details icon in the Action column of a particular business to get information about them.  Map It will map out the location of the business. Details brings up additional information on a particular business. The details include contact information, location, web address, and detailed product information, if available. David also has an option of clicking on Map All to view all results in map view.

• David is also looking for fresh organic eggs. He can select Meat from the Producer Type dropdown menu. David selects Eggs from the Product Type dropdown menu, certified organic from the Product Attributes dropdown menu, and fresh from the Product Form dropdown menu.

• The search results will appear. David can do the same steps mentioned above to learn more about the businesses listed in the results.  

• David can now research and contact producers to purchasing product for his up-scale restaurant.